The Dawn of “Dadvertising”
The bumbling father with no parenting skills has long been a staple of product marketing. But in a recent commercial for Peanut Butter Cheerios, he’s a new man: Here, Dad is at the top of his game as he gets his wife and kids ready for the day and delivers a speech on #HowToDad. This commercial, which has attracted more than 1.2 million views, is part o…