Diaper Sales Are Sinking

According to data from SymphonyIRI, yearly diaper sales are down 9 percent in the year ending August 7, 2011. Sure, births are down, but only by about 3 percent. So what explains the rest? According to Advertising Age, the reason is that economically hard-pressed parents aren’t changing their babies’ diapers as often. As proof-positive, they cite a 3 pe…