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Disney Opens Avatar Theme Park
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Disney Opens Avatar Theme Park

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Demography Unplugged
May 26, 2017
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Disney Opens Avatar Theme Park
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This week, Disney opened a $500 million theme park based on Avatar. Although the movie came out nearly a decade ago, the media giant is betting that experience-loving Millennials will frequent franchised theme parks in droves in the coming years.

—The Wall Street Journal

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