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Disney’s MagicBand
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Disney’s MagicBand

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Demography Unplugged
Mar 27, 2015
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Demography Unplugged
Disney’s MagicBand
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Company: Walt Disney Company

Product: MagicBand

What It Is: Several years in the making, this chip-filled plastic bracelet allows Disney guests to do everything from entering their hotel rooms to booking meals to accessing FastPass+ lines and lets Donald Duck know every kid’s name. (Many capabilities require a mobile phone app.) Along the way, the MagicBa…

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