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Do It for the (Fur) Children
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Do It for the (Fur) Children

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Demography Unplugged
Sep 17, 2018
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Do It for the (Fur) Children
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We’ve discussed before how Millennials are treating pets as part of the family. (See: “Pet Care: The Four-Legged Bull Market.”) As it turns out, this generation’s devotion to their furry friends is even impacting their homebuying activity. A staggering 79% of pet-owning Millennial homebuyers surveyed by Realtor.com say they would pass up an otherwise-pe…

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