Demography Unplugged

Demography Unplugged

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Do Social Influencers Need to Be Regulated?

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Demography Unplugged
Jan 28, 2019
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As the reach of influencer marketing continues spreading, calls for regulation are growing louder. Stories of fraud and bots-for-hire have convinced big brands like Unilever to set limits for working with influencers, but a lack of transparency combined with the tilt toward “ordinary” people is fostering distrust among consumers.

—New York

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