Demography Unplugged

Demography Unplugged

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Don’t Read Too Much Into Harley-Davidson’s Rising Revenue Growth

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Demography Unplugged
Nov 05, 2018
∙ Paid

Harley-Davidson revenue rose 15% YoY in Q3 2018. However, the company attributes much of this growth to stronger international sales and special promotions; in the United States, total motorcycle sales continue to crater as the Boomers who have long propped up the market hang up their helmets.

—USA Today

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