Demography Unplugged

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Don’t Recognize That Logo? You Must Be a Millennial

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Demography Unplugged
Sep 24, 2018
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According to a new study, if you can recognize the AIG logo, odds are you’re over 40. When asked to identify the world’s 200 most successful companies by logo, recognition was nearly universal for everyday brands like Apple, Toyota, and Exxon, but most Millennials couldn’t identify insurers like AIG, manufacturers like Dow Chemical, and (unlike nearly e…

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