Demography Unplugged

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Driving Like It’s 1975
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Driving Like It’s 1975

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Demography Unplugged
Sep 18, 2013
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Driving Like It’s 1975
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In recent years, car makers have unveiled a slew of offerings targeting Millennial buyers, from the gadget-heavy Kia Soul to the colorful Ford Fiesta. Advertisers zeroed in on youth via social media, music festivals, and partnerships with brands like MTV. But according to The Wall Street Journal, an entirely different group has made these cars a hit: th…

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