An Essay About a 1971 Betty Crocker Recipe Collection Shows How it Captured the Essence of an Era
In an essay examining a 1971 collection of Betty Crocker recipes, writer Tamar Adler says that they capture an essence of an era. The neon-colored food—which appears almost “shockingly artificial” today—perfectly illustrates the G.I. and Silent ethos that “processed” equaled “quality.”