Facebook will Begin Testing a Button to Express Empathy

Sep 17, 2015

∙ Paid

Facebook will begin testing a button to express empathy as an alternative to the “Like” button, with Mark Zuckerburg emphasizing that the feature will not be a “Dislike” button. After all, that wouldn’t fly with consumers who relish the “new niceness” of America’s top brands.

—Tech Crunch

Facebook will Begin Testing a Button to Express Empathy

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