Demography Unplugged

Demography Unplugged

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Fallon Scores Sunny Ratings

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Demography Unplugged
Apr 16, 2014
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Two months into hosting The Tonight Show, Jimmy Fallon is riding high. His show has been averaging around 4 million viewers and regularly tops his main rivals—David Letterman and Jimmy Kimmel combined—in ratings share of viewers ages 18 to 49. He’s also handily beating his predecessor: Last week, Fallon’s ratings among this demo were up 46 percent compa…

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