For decades, KFC’s signature item has been a family-sized bucket of fried chicken pieces. But the company is banking its future (and a $50 million ad campaign) on the new product it rolled out this week: “Original Recipe” boneless chicken. It’s the same fried chicken, minus the bones and skin. KFC, however, is calling it “transformational” and sees it a…
© 2025 Hedgeye Risk Management, LLC
Substack is the home for great culture