Demography Unplugged

Demography Unplugged

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Fitbit Becomes The First Publicly Traded Wearables Maker

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Demography Unplugged
Jun 17, 2015
∙ Paid

Fitbit will become the first publicly traded wearables maker on Thursday, and will debut with a lofty market cap around $4 billion. The meteoric rise of health-tracking wearables is poised to continue, buoyed by young consumers who want to build a comprehensive “quantified self”—and by older Americans who prefer to manage their own health without having…

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