Demography Unplugged

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Flying Blind
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Flying Blind

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Demography Unplugged
Oct 01, 2015
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Flying Blind
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Airlines trying to fill seats are finding that discount codes and e-mail campaigns only go so far. Now, The Wall Street Journal reports, they’re trying to target young, non-business travelers with “blind bookings”: low-priced tickets that take fliers to an unknown destination. Launched in 2007, this program—pioneered by discount European airline Germanw…

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