Ford Debuts a New App for Navigation System, Mobile Wallet, and a Ride-Hailing
Ford will soon debut a new app, FordPass, that will serve as a navigation system, mobile wallet, and (one day) a ride-hailing app all in one. The service, which will be available to even non-Ford owners, is an attempt to build brand loyalty among young Millennials who don’t (and may never) have a car of their own.