Demography Unplugged

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Ford Executives Consider Bringing Back the Bronco and the Ranger

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Demography Unplugged
Aug 27, 2015
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Ford executives are considering bringing back classic models like the Bronco and the Ranger. Though some analysts predict strong sales among Millennials, a better bet might be the Xers and Boomers who enjoyed these models the first time around—and who are more inclined to buy a car in the first place.

—Bloomberg Business

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