Demography Unplugged

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Frozen, Always Fresh

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Demography Unplugged
Jun 18, 2018
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Amid the broader slowdown in CPG retail, a rare bright spot has emerged: frozen food. Nielsen data show that frozen-food sales rose 1.4% in Q1 2018, compared to zero growth the prior year. What’s going on? Some attribute the uptick to health-conscious shoppers, who have seen recent studies proclaim that frozen foods can retain nutrients better than comp…

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