Demography Unplugged

Demography Unplugged

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Goodwill Goes Boutique

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Demography Unplugged
Apr 03, 2015
∙ Paid

Goodwill is transforming a small (but growing) number of its stores into intimate boutiques to win over the 18- to 24-year-old crowd. Featuring designer duds and stylish shops, the nonprofit retailer hopes to satisfy the hipster tastes of today’s young and thrifty consumers.

—Adweek

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