According to a recent Iconoculture analysis, energy conservation increases with age. Fifty-nine percent of the Silent Generation (age 67 and older) make efforts to conserve energy around the home “all or most of the time,” compared to 54 percent of adults ages 48-66 (Boomers), 43 percent of ages 35-47 (Gen Xers), and 36 percent of ages 17-34 (Millennial…
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