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Grill Manufacturers Go After Millennials

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Demography Unplugged
Aug 06, 2015
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Grill manufacturers are going after Millennials with “connected grill apps” that monitor cooking temperatures and provide cooking suggestions. This generation’s potential interest in grilling extends beyond apps, though: As one Weber executive points out, grilling already hits a sweet spot for Millennials who love bringing people together.

—Advertising A…

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