Gucci Marketing Misses the Millennial Mark
A new Gucci ad campaign, “Gucci in the Streets,” draws upon the spirit of anarchic rebellion in an appeal to today’s student protesters. The ad misses its intended mark by a wide margin: The “tear-it-down” ethos of Boomer firebrands back in the ‘60s bears no resemblance to the calculated, rational discourse that governs the #NeverAgain movement.