Half of Consumers Rely on Social Influencers to Inform their Purchasing

May 13, 2016

∙ Paid

Virtually half (49%) of consumers rely on social influencers to inform their purchasing decisions, almost as high as the share that relies on recommendations from friends (56%). In response, brands have quickly developed sophisticated tools to weed out the best-performing influencers and ensure high ROI.

—Twitter/Annalect

Half of Consumers Rely on Social Influencers to Inform their Purchasing

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