Harley-Davidson Attempts to Appeal to Younger (Female) Consumers

Jan 12, 2016

∙ Paid

Harley-Davidson’s macho reputation continues to resonate with Boomer men, the motorcycle maven is changing its tune to appeal to younger (female) consumers. Some dealerships are managing Instagram accounts, hosting concerts featuring younger country stars, and hiring employees who don’t look like “Santa Claus in leathers.”

—The Wall Street Journal

Harley-Davidson Attempts to Appeal to Younger (Female) Consumers

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