Heinken Targets Millennials with its New “Moderate Drinkers Wanted” Ad

Heineken is gunning for Millennials with its new “Moderate Drinkers Wanted” ad: In the spot, a young man charms the female bartender by refusing a second drink. While the message is on point for risk-averse Millennials, it may not be enough to entice young adults who prefer craftier fare.

—MediaPost