Demography Unplugged

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Home Depot to Begin Focusing More on B2B Sales to Professional Contractors

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Demography Unplugged
Dec 11, 2015
∙ Paid

Home Depot will begin focusing more on B2B sales to professional contractors—and less on traditional B2C retail. The company’s core Boomer customers no longer want to take on DIY home projects, but would rather use a home services marketplace to find a qualified pro.

—The Washington Post

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