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Honda Bets on Esports for Advertising
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Honda Bets on Esports for Advertising

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Demography Unplugged
Nov 19, 2020
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Honda Bets on Esports for Advertising
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Honda is debuting its next Civic not at an auto show, but on Twitch. The all-digital event will be a first among automakers, with Honda showcasing top-ranked streamers and a rap performance in hopes of attracting first-time car buyers.

—Advertising Age

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