How Do You Sell a $1,000 Pill for $10 Without Losing Money?

A Bloomberg Business piece features Gilead executive Gregg Alton, whose job it is “to Sell a $1,000 Pill for $10 Without Losing Money.” While few will shed a tear for Big Pharma, the piece does show how tough it is for execs who have to battle “sticker shock,” strike deals in underdeveloped countries, and negotiate with insurers under pressure to keep c…