Demography Unplugged

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How Google Is Cannibalizing the Internet

Neil Howe's avatar
Christian Ford's avatar
Neil Howe
and
Christian Ford
Aug 02, 2025
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A new Pew study shows that Google’s AI Overviews are siphoning traffic from websites. If smaller publishers can’t survive, the internet and AI itself could pay the price.

—Pew Research Center

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