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How to Make Millennials Interested in Sports Media
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How to Make Millennials Interested in Sports Media

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Demography Unplugged
Dec 10, 2020
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How to Make Millennials Interested in Sports Media
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With avid fandom declining among teens and young adults, the pro sports world is redoubling its efforts to hook the next generation. Execs are hoping that sports betting will do the trick, along with more short-form videos and behind-the-scenes looks at the players.

—The Washington Post

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