Demography Unplugged

Demography Unplugged

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Hulu Viewers of Fox Shows Can Now Watch Shorter, “Interactive” Ads

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Demography Unplugged
Nov 12, 2015
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On Hulu, viewers of Fox shows will soon be able to watch one “interactive” 30-second ad instead of sitting through 2.5-minute commercial breaks.With the new ad format, Fox is simultaneously giving consumers a break from long ads while ensuring ad houses that viewers are really paying attention.

—Bloomberg Business

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