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In Fashion, Sustainability Pays
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In Fashion, Sustainability Pays

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Demography Unplugged
Mar 11, 2019
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In Fashion, Sustainability Pays
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Sustainability has gone from a “nice-to-have” to a “must-have” in fashion, with both boutique shops and fast-fashion giants jumping on board. But retailers beware: The Millennial shoppers who are making transparency and environmental responsibility key selling points are also quick to name and shame companies that they believe aren’t walking the walk.

—A…

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