Demography Unplugged

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In Sporting Goods, Profits Are Moving From Retailers to Brands
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In Sporting Goods, Profits Are Moving From Retailers to Brands

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Demography Unplugged
Apr 05, 2017
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Demography Unplugged
In Sporting Goods, Profits Are Moving From Retailers to Brands
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What’s Happening? The sporting goods industry is a “tale of two cities.” One, the city of sports retail stores, is going through the worst of times. Bankruptcies abound, and the retailers that remain solvent face sliding earnings and waning investor confidence. The other, the city of sports and apparel brands, is doing much better. More consumers than e…

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