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Internet Usage of the Word “Unicorn” Spiked 800% Between August 2014 and August 2015
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Internet Usage of the Word “Unicorn” Spiked 800% Between August 2014 and August 2015

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Demography Unplugged
Dec 14, 2015
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Demography Unplugged
Demography Unplugged
Internet Usage of the Word “Unicorn” Spiked 800% Between August 2014 and August 2015
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Total Internet usage of the word “unicorn” spiked 800% between August 2014 and August 2015. The sentiment behind the word has taken an ominous turn; two of the most commonly associated phrases are now “startup bubble” and “end of unicorns.”

—Quid

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