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Jaguar Goes Cute with its Autonomous Vehicles
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Jaguar Goes Cute with its Autonomous Vehicles

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Demography Unplugged
Sep 24, 2018
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Jaguar Goes Cute with its Autonomous Vehicles
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In an effort to increase public trust in autonomous vehicles, Jaguar added big googly eyes to the front of its prototypes. Though the tracking movement of the eyes does help provide signals to pedestrians, a “friendly” exterior is hardly going to assuage Americans’ fears about autonomous cars going rogue.

—Fast Company

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