Jeep Renegade Pitches to “Renegade Millennials”
In Fiat Chrysler’s new ad campaign for its Jeep Renegade, the company pitches to “renegade Millennials” with a TV spot featuring 20-somethings trespassing and skinny-dipping. While the ad’s friend-centric theme gets Millennials right, the “renegade” label and vibe is suited more to Gen Xers.