Demography Unplugged

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Jewelers Sell “Commitment Rings”

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Demography Unplugged
May 28, 2018
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Jewelers like Ceremony are rebranding their engagement rings to attract Millennials who have no plans of getting married. Selling “commitment rings” geared toward anyone in a relationship of any sort is one creative way to profit off of the Millennial marriage dearth

—The New York Times

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