Demography Unplugged

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Jolly Ranchers Urges Millennials to “Keep on Sucking”

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Demography Unplugged
Oct 13, 2015
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Jolly Ranchers wants Millennials to “Keep On Sucking”: A new ad spot starts with a twenty-something intern enjoying a Jolly Rancher as a copy machine spits ink in her face—and ends with her boss firing her. The message? Life sucks, especially for Millennials, so why not have a candy?

—Adweek

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