Juicemaker Goes Rogue for Gen X

Abandoned by sugar-averse moms, juicemaker Welch’s is targeting a new demographic: Gen-X men. The company’s latest campaign, which swaps sun-drenched fields and smiling kids for dimly lit kitchens, hulking men, and menacing grape-crushing machines, certainly strikes an Xer chord—but comes off as a bit troglodytic.

—Advertising Age