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Juicy Juice Rebrands Itself Healthier For Millennial Moms
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Juicy Juice Rebrands Itself Healthier For Millennial Moms

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Demography Unplugged
Aug 07, 2015
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Juicy Juice Rebrands Itself Healthier For Millennial Moms
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Juicy Juice has rebranded itself for Millennial moms with a health-forward approach, cutting back on flashy, colorful packaging and touting healthy ingredients. Brands realize that today’s Millennial parents are hyper-protective and information thirsty: they need to know that what they’re feeding their children is 100% safe.

—Advertising Age

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