Demography Unplugged

Demography Unplugged

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Lands’ End Makes Changes to Win Over Millennials

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Demography Unplugged
Aug 21, 2015
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With a new CEO at the helm, Lands’ End is making some changes to win over Millennials without alienating their loyal fanbase: suburban Xer parents and their families. This fall, the retailer will be launching its first-ever digital catalog and a separate marketing campaign featuring young adults in nature (with no kids in sight).

—Bloomberg Business

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