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The Last Mall Brand Standing

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The Last Mall Brand Standing

Demography Unplugged
Dec 19, 2020
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The Last Mall Brand Standing

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The pandemic has forced many mall chain stores to declare bankruptcy. But there’s one mall stalwart that’s thriving: Bath & Body Works. The 30-year-old retailer has done brisk business during the pandemic. In Q3 2020, sales at Bath & Body Works soared 55% to $1.7 billion. This is despite the fact that its stores were closed for weeks due to Covid-19 saf…

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