Late-Wave Millennials Create “Fake” Instagram Accounts that Are Actually More Authentic

Teens and 20-somethings are creating fake Instagram—“finstagram”—accounts that are more authentic than their “real” accounts. Tired of contributing to the steady stream of “on fleek” eyebrows and scrumptious eats, these Millennials are making the extra effort to share less polished images with a close circle of friends and family.

—The New York Times