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Lego Rolls Out a More Inclusive and Gender-Balanced Line of Toys
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Lego Rolls Out a More Inclusive and Gender-Balanced Line of Toys

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Demography Unplugged
Feb 24, 2016
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Demography Unplugged
Lego Rolls Out a More Inclusive and Gender-Balanced Line of Toys
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Lego is rolling out a new line that features a stay-at-home dad, a working mom, and a young man in a wheelchair. According to President Soren Thorp Laursen: “We are trying to portray the world around us and listen to our customer base,” which includes heavily involved Xer dads and ever-inclusive Millennials.

—TODAY

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