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Lego Will Replace Plastic In Toys With Sustainable Materials
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Lego Will Replace Plastic In Toys With Sustainable Materials

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Demography Unplugged
Jun 24, 2015
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Lego Will Replace Plastic In Toys With Sustainable Materials
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Lego has announced that it will spend $1 billion to replace all of the plastic in its toys with a sustainable material by 2030. Becoming a “toy manufacturer with a message” is one way that Lego can continue to remain ahead in an industry that has been increasingly marginalized by digital and interactive media.

—Time

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