Demography Unplugged

Demography Unplugged

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Loews Hotels Will Use Photos Pulled from Social Media in Upcoming Ad Campaign

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Demography Unplugged
Jul 01, 2015
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Through a hashtag search, Loews Hotels has compiled social media photos posted on hotelgoers’ personal accounts—and will now use the candid images in a series of upcoming ads. While this marketing ploy would feel like a major invasion of privacy for Boomers, Millennials are used to having their information out there anyway and will likely welcome the au…

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