Looking Back at Rock the Vote
With the 2018 midterms fast approaching, Mashable reporter Heather Dockray looks back at the first batch of Rock the Vote ads targeting Gen Xers in 1990. Featuring scruffy celebrities like Lenny Kravitz and Ozzy Osbourne, the ads tried to make voting seem sexy and nonconformist: “Speak your mind and vote. It ain’t illegal…yet.”