Demography Unplugged

Demography Unplugged

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A Mall Built for Entertainment Rather Than Shopping?

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Demography Unplugged
Nov 04, 2019
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American Dream—the most expensive U.S. mall ever built, complete with a theme park, indoor ski hill, and 40 water slides—is now open in New Jersey. It’s the first mall to devote more space to entertainment than shopping, a formula that developers hope can breathe new life into the industry.

—The Wall Street Journal

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