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Marines Target Millennials
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Marines Target Millennials

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Demography Unplugged
Apr 04, 2012
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Demography Unplugged
Marines Target Millennials
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The U.S. Marine Corps has launched a new recruiting campaign (“Moving Towards the Sound of Chaos”) designed explicitly to attract Millennials. For decades, the successes and failures of Armed Forces recruiting campaigns have revealed key attitudes of whichever birth cohort is hitting their late teens/early 20s. This latest line of Marine Corps spots is …

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