Demography Unplugged

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Marketers Move From Millennials to “Generation Z”

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Demography Unplugged
Sep 18, 2015
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Marketers are moving on from Millennials and focusing on “Generation Z” (or as we call them, the Homeland Generation). Featuring commentary by Neil Howe, this article shows how a lot of last-wave Millennials are thrown under the “Gen Z” label.

—The New York Times

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